Fabien Dumas, Design Consultant: "We have to think about design in a brand logic"

Can you introduce yourself and tell us what is your job ?

Hi, I'm Fabien Dumas, I'm a consultant and designer for Coverguard. My job is to design products, especially shoes and gloves.

What is design at Coverguard?

In fact, design is a job that comes more from the marketing and commercial world than from the artistic world.

First of all, you have to think about design in a brand logic and in a brand universe logic. Today, what we try to do as designers at Coverguard is to create a style, a character and a singularity on each product through identification elements which can be a logo, a way of marking it, an application, a material which can be specific to Coverguard.

What is your role as a design consultant?

My role as a design consultant is not to be exclusive to Coverguard either, it's to be open to the market, to be able to collaborate with other brands. This is important because it allows us to see the market from another angle and it also allows us to enrich the reflection that feeds our product design.

However, our approach is really dedicated to Coverguard and to all the elements that make up the brand and that make Coverguard products unique.

Today, it is a real pleasure to work with a company like Coverguard that integrates design in all its strata: from the operational to the strategic management.

Can you tell us about the Coverlab at Coverguard?

Coverlab is a think tank, a community of experts, a community of enthusiasts, a community of users who think together about the development and use of security products, the products of tomorrow. Everyone brings their own expertise from their profession, from their daily life and from the way they use products. This exchange allows us to refine the specifications, which also allow us to think beyond the immediate function, to think beyond what the product is today, and it is really in this approach of products of tomorrow.

What product would you dream of designing with Coverguard?

Today the product I would like to make for Coverguard is the product you wear to work and with which you go to parties! :)